Governments pay increasing attention to conferences and exhibitions because of their impact on local and regional economic development. Conferences and exhibitions are considered a manifestation of attracting investments and business, and a pattern of trade in goods and services. They also open an area for discovering talents and experiences and exchanging knowledge in a specific industry or sector, including cultural exchange. It is also a method of direct money flow during the period of conferences and exhibitions, or later when new business and contracts arise between the participants in those conferences and exhibitions, in addition to enhancing communication with the outside world. Conferences and exhibitions play a vital role because of their impact on the intertwining of economies across borders, especially between the private sector between countries. Many export and import relations are discovered through exhibitions without official intervention, that is, they are the first nucleus to form economic relations between companies and individuals, and they represent the marketing mix of management. The cities that hold conferences and exhibitions on an ongoing basis, their urban economy and the percentage of hotel occupancy are always high, and tourism investments are feasible in terms of operational returns, due to the pervasive impact of exhibitions and conferences on the urban economy of the city and extends to chains of restaurants, transportation, currency exchange and communications and internet services. The Global Economic Impact of Exhibitions 2022 edition indicated that exhibitions supported nearly 1.4 million direct jobs worldwide in 2019, and participated in the gross domestic product with a direct impact estimated at $82.3 billion, based on 4.8 million exhibitors. Around the world, with the participation of 353 million visitors in more than 180 countries. As for the indirect impact, exhibitions 2019 contributed to 334.5 billion riyals in business sales, and generated 3.4 million direct and indirect jobs around the world. North America comes in first place in terms of returns from direct spending on exhibitions, then Europe, and the Middle East comes fourth after Asia and South America, and Africa comes last. In terms of the number of visitors for the same year, Europe topped with 112 million visitors, then North America with 92.3 million visitors, then Asia and the Pacific combined with 89.7 million visitors, Middle East exhibitions came with 6.5 million visitors, ranked fifth in the world, and finally again Africa with 2.2 million visitors. We cannot fail to praise our Saudi experience, which is taking shape in the world of conferences and exhibitions, and we expect it to gain the highest relative weight in statistics for the coming year at the regional level. In the first half of 2022 alone, the growth rate of the number of business sector activities compared to last year is 367 percent, according to Statements of the General Authority for Exhibitions and Conferences, and in September 2022, about 21 international and local forums and conferences will be held, such as the World Summit on Artificial Intelligence, the Local Content Forum, the Next World Forum, and the International Conference on the Future of the Desalination Industry. * Quoted from Al-Eqtisadiah newspaper.


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